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Talking Cables. Find out more about Atlas’ design principles and technologies.

Managing Director Alan Whyte in conversation with Engineering Director Kevin Kelly.

Topics range from key issues in cable design and production – both theoretical and practical – to User FAQs and new product introductions.

Viewers of a nervous disposition should perhaps look away to avoid being distracted by Kevin’s knees.

Engineered. The principles and practices we rely on.

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The importance of power in system performance.

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Essential Elements. The consistent factors which define our approach to cable design.

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We’re regularly asked: Is directionality a thing? Burn-in? What about cable length? Our perspective and advice.

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Introducing our innovative ‘Duo’ cable topology, a new twist on the conventional approach to signal screening.

New Products. Implementing our latest thinking.

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First products implementing our new ‘Duo’ topology, the Hyper & Ailsa analogue interconnects in RCA & XLR variants.

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Our latest power cable; the Eos Superior 2.5em. All Atlas Eos power products are now available with Aus/NZ plugs/socketry as well as our customary UK, Schuko & Nema versions.

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A lot of manufacturer-supplied headphone cables limit performance. Zeno cables offer a significant upgrade, with most popular headphone types supported.

the performance connection

designed & hand-made in Scotland